Ditch ‘shrink it and pink it’ approach to women’s running shoes, manufacturers urged

Women’s foot anatomy, biomechanics, life stages completely different from men’s Female-based designs might boost women’s comfort, injury prevention, and performance Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs across ...

2025-10-15T11:29:03+01:0015 October 2025|BMJ Open Sport and Exercise Medicine, Press release|

Exercise snacks may boost cardiorespiratory fitness of physically inactive adults

Adherence is high and exercise snacks can counter perceived lack of time and motivation Exercise snacks—intentional short bursts of physical activity—may be an effective way of boosting the cardiorespiratory fitness of physically inactive adults, finds a synthesis of the available research, published online in the British Journal of Sports Medicine. Adherence ...

2025-10-08T12:51:46+01:008 October 2025|British Journal of Sports Medicine, Press release|

Junk food ‘avoids advertising regulation’ with top level UK sports sponsorship

Brands including Cadbury, Walkers, Kellogg’s, and Coca-Cola have more than 90 ongoing partnerships with sporting stars, teams, and organisations Experts say junk food sponsorship of sports should be banned to protect children’s health Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns ...

2025-07-10T09:12:40+01:0010 July 2025|Press release, The BMJ|

Physical activity + organised sports participation may ward off childhood mental ill health

But clear sex differences in protective effects, depending on condition, findings indicate Physical activity in early childhood, especially taking part in organised sports,may ward off several mental health disorders in later childhood and adolescence, suggests research published online in the British Journal of Sports Medicine. But there seem to be clear ...

2025-05-14T09:32:56+01:0014 May 2025|British Journal of Sports Medicine, Press release|

Prescribing parkrun is a retrograde step, argues doctor

General practitioners are now “prescribing" parkrun for their patients as part of a social prescribing initiative to promote preventative care. But in The BMJ today, Dr Margaret McCartney argues that turning parkrun into a prescription medicalises a walk in the park and is a retrograde step. Parkrun is an organised, timed, and ...

2025-04-09T15:40:27+01:009 April 2025|Press release, The BMJ|

Muscular strength and good physical fitness linked to lower risk of death in people with cancer

Tailored exercise may prolong life in these patients, suggest researchers Muscular strength and good physical fitness are linked to a significantly lower risk of death from any cause in people with cancer, finds a pooled data analysis of the available evidence, published online in the British Journal of Sports Medicine. Tailored ...

2025-01-22T11:49:14+00:0022 January 2025|British Journal of Sports Medicine, Press release|

Regular physical activity before cancer diagnosis may lower progression and death risks

Even relatively low levels of physical activity may be advantageous, findings show Regular physical activity before a cancer diagnosis may lower the risks of both disease progression and death, suggests research published online in the British Journal of Sports Medicine. And even relatively low levels of physical activity may be advantageous, ...

2025-01-08T15:37:51+00:008 January 2025|British Journal of Sports Medicine, Press release|
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