Brands including Cadbury, Walkers, Kellogg’s, and Coca-Cola have more than 90 ongoing partnerships with sporting stars, teams, and organisations Experts say junk food sponsorship of sports should be banned to protect children’s health Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns ...
“We need to hold these corporate giants accountable for putting profits over public and planetary health,” they argue Football’s governing body FIFA should drop Coca-Cola as sponsors of the 2025 Club World Cup which begins this week, urge doctors in The BMJ today. Dr Chris van Tulleken at University College ...
But clear sex differences in protective effects, depending on condition, findings indicate Physical activity in early childhood, especially taking part in organised sports,may ward off several mental health disorders in later childhood and adolescence, suggests research published online in the British Journal of Sports Medicine. But there seem to be clear ...
General practitioners are now “prescribing" parkrun for their patients as part of a social prescribing initiative to promote preventative care. But in The BMJ today, Dr Margaret McCartney argues that turning parkrun into a prescription medicalises a walk in the park and is a retrograde step. Parkrun is an organised, timed, and ...
Tailored exercise may prolong life in these patients, suggest researchers Muscular strength and good physical fitness are linked to a significantly lower risk of death from any cause in people with cancer, finds a pooled data analysis of the available evidence, published online in the British Journal of Sports Medicine. Tailored ...
Even relatively low levels of physical activity may be advantageous, findings show Regular physical activity before a cancer diagnosis may lower the risks of both disease progression and death, suggests research published online in the British Journal of Sports Medicine. And even relatively low levels of physical activity may be advantageous, ...
Irrespective of key risk factors for cognitive decline, including age and APOE4 gene carriage Higher cardiorespiratory fitness in older age is linked to the preservation of several core aspects of cognitive ability that are vulnerable to age-related decline, finds research published online in the British Journal of Sports Medicine. And this ...
Just 1.5-4 daily mins of brisk stair climbing or carrying heavy shopping count May help to stave off cardiovascular disease in those who don’t exercise regularly Short bursts of incidental vigorous physical exertion, lasting less than a minute each, may almost halve the risk of a major cardiovascular event, such ...
People with a genetic predisposition for dementia could reduce their risk by up to 35% through increased cardiorespiratory fitness High cardiorespiratory fitness is associated with better cognitive performance and lower risk of dementia long term, including in people with a genetic predisposition to dementia, show the findings of a study ...
And for the least physically active this could mean living nearly 11 more years If every American over the age of 40 was as physically active as the top 25% of the population, they could expect to live an extra 5 years, on average, suggest the findings of a modelling ...
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