Product description

BMJ Best Practice is a tool that supports decision-making at the point of care. Uniquely designed to help healthcare professionals follow the clinical workflow. Evidence, guidelines, and expert opinion are combined in a single source and presented in a step-by-step approach, covering prevention, diagnosis, treatment, and prognosis. With easy access to an award-winning mobile app, guideline summaries, and practice-changing evidence, practitioners rely on it for an instant second opinion.

NOTE: Ads can be hyperlinked to

Ad copy and Tweets

  • Don’t miss the latest practice-changing evidence #Importantupdates 
  • Earn CME credits while searching for answers to your clinical questions. Download the app and start earning them today. #bestpractice #bmj 
  • Access the latest guidance, check out the topics in your specialty
  • Download the BMJ Best Practice app for easy access to a second opinion anytime, anywhere.
  • Trusted evidence, medical calculators, and brief procedural videos are available via an offline app.  #BMJBestPractice 
  • Evidence, Medical Calculators, and brief procedural videos are available via our offline app.  Download today.
  • Our hospital has added @bmjbestpractice to our collection of databases.  Best Practice is an easy-to-use clinical decision support tool that includes a highly-rated app.  Download today.


Pack Includes:- BMJ Group standard blue logo, BMJ Group white logo, BMJ Group Best Practice logo, BMJ Group Best Practice logo white

Social media ads

LinkedIn advert

Pack Includes:- LinkedIn, Facebook, Twitter

Banners ads (.gif)

Banner ads can be used in emails, newsletters and websites

Pack Includes:- 650 x 100 Skyscraper banner, 325 x 50 Mobile banner, 728 x 90 Leaderboard, 650 x 350 Banner, 3033 x 375 Large banner, 300 x 250 Email banner, 650 x 100 Email banner


BMJ Group Blue

Hex #15375e
R 42  G 110  B 187

Make the most of your institutional subscription! Please email to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.