Librarian hub
The BMJ
Product Description
The BMJ is a world-leading general medicine journal. Breakthrough original research and investigations, expert clinical reviews, and rapid recommendations lead to better clinical decision-making and patient outcomes around the world. You can engage with The BMJ on its website, through multiple podcasts, its YouTube channel, on Twitter, and also download the app.
NOTE: Ads on this page can be hyperlinked to The BMJ https://www.bmj.com/
Ad copy and Tweets
- Now available at our institution! @thebmj_latest has an #impactfactor of 107.7. Ranked 4th among general medical journals. Access today.
- Read the living @WHO guideline on drugs for #covid19 to know how to treat the disease. Courtesy of @thebmj_latest
- Now available at our institution! The BMJ is ranked 4th among general medicine journals and has an impact factor of 107.7. The BMJ has been publishing clinical research since 1840. Access decades of academic research.
- As physicians, you need to stay up-to-date on the latest treatments. The BMJ publishes Rapid Recommendations, visual summaries of recommendations for a specific topic. Read the living WHO guidelines on drugs for #covid19 to know how to treat the disease. Updated weekly.
- Our library has added @bmjdotcom to our collection. The BMJ is a world-renowned general medical journal, ranked 4th in general medicine, and has an impact factor of 107.7. The BMJ has been publishing clinical research since 1840.
- The BMJ publishes Rapid Recommendations, visual summaries for a specific clinical topic. Read the living WHO guidelines on drugs for covid-19 to know how to treat the disease. Updated weekly.
Resources
- Video – Education section at a glance
- Video – State Of The Art (SOTA) clinical reviews
- Video – Sustainable practice
- Video – NICE Guidelines
- Video – Practice Pointers
- Video – Practical Prescribing
- Video – Minerva (unusual cases)
- Video – Endgames (case quizzes)
- Video – What your patient is thinking
- Video – Rapid Recommendations
- Video – BMJ Student
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Branding

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Make the most of your institutional subscription! Please email promo@bmj.com to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.
Research to Publication
Product Description
Research to Publication is a research methodology and publishing program specifically designed for healthcare professionals. 8 multimedia courses will help you master medical research and overcome the challenges of getting published in international journals. Create an account and start learning at your own pace. Senior academics from UCSF and Senior editorial experts from The BMJ combine their expertise to bring you lectures, test banks, and writing exercises that are sure to give you an edge.
This new e-learning program will allow you to:
- Build technical research skills and improve your research quality
- Learn everything from running a clinical trial and securing IRB approval to avoiding scientific misconduct and more…
- Avoid the pitfalls that prevent researchers from getting published
- Advance your career
NOTE: Ads on this page can be hyperlinked to the Research to Publication overview page https://americas.bmj.com/research-to-publication-overview/
Ad copy and Tweets
- Working on a paper? Learn to pick the right journal with Research to Publication
- Want to learn more about the publishing process? Fill learning gaps with Research to Publication.
- Increase your odds of getting published with guidance from Research to Publication.
- Learn the essentials of ethical research. #RTOP
- Did your article get rejected? Explore Research to Publication to help determine what went wrong. ? Understand the issues that prevent researchers from getting published with RTOP
- Do you want to get published in high-impact factor journals?
- Develop your research skills with Research to Publication to help you get your healthcare papers published.
- As part of [name of your institution], you now have access to Research to Publication. Overcome the barriers associated with getting published.
- Want to improve your chances of getting published? Develop your skills with Research to Publication!
- Users of Research to Publication are entitled to a significant discount on open access APCs. Learn more
Logos

BMJ Group standard blue logo
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Research to Publication blue and black logo
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Research to Publication white logo
UCSF and BMJ Group partnership white logo
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Branding

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Make the most of your institutional subscription! Please email promo@bmj.com to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.
BMJ Premier Collection
Product Description
BMJ’s Premier Collection enhances our health science content with additional access to BMJ Group’s specialty and high-impact journals. Leading titles range from oncology to neurology, public health to general medicine, and more, giving you access to new medical research, reviews, and evidence-based medicine from around the world.
NOTE: Ads on this page can be hyperlinked to the BMJ Premier Collection overview page https://journalsamericas.bmj.com/premier-collection/
Ad copy and Tweets
- You have access to BMJ’s most comprehensive journal package, with the BMJ Premier Collection, we now have access to 34 leading titles ranging from specialty-specific to general medicine and public health.
- Did you know our library has expanded its collection with BMJ Journals? @bmj_group
- BMJ Premier Collection contains new medical research, reviews, and evidence-based medicine from worldwide. @bmj_group
- BMJ Premier Collection grants you access to multimedia content, including podcasts, videos, and blogs. @bmj_group
Social media ads

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Branding

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Make the most of your institutional subscription! Please email promo@bmj.com to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.
BMJ Case Reports
Product description
BMJ Case Reports is the largest collection of peer-reviewed clinical case reports, designed to support clinical work, education, and exam preparation. With over 30,000 reports from more than 120 countries, the platform connects users to a global network of shared clinical experience, facilitating learning from real-world scenarios and providing a respected venue to publish findings.
- Support clinical decisions: Inform diagnosis and treatment plans with real-world cases from multiple medical specialties.
- Enhance case-based learning: Access a vast library of case reports and download reusable images, graphs, and slides for presentations and teaching purposes.
- Unlimited publishing opportunities: Submit an unlimited number of case reports at no additional cost. ACP fees apply to publish open access.
- Gain a global perspective: Explore over 30,000 case reports with learning value, which are patient-centered.
- Bridge theory and practice: Connect classroom theory to real-world patient scenarios to master coursework and prepare for clinical rotations.
Introduction to BMJ Case Reports (for email, newsletter, or website)
Subject: Enhance your curriculum with BMJ Case Reports
Dear faculty,
Are you looking for high-quality, real-world examples to enrich your teaching? [Institution name] has an institutional subscription to BMJ Case Reports, which provides you with a vital resource for both your curriculum and your academic career. Access over 30,000 peer-reviewed clinical case reports offering patient-centered, real-world knowledge to support case-based learning.
With access to the largest collection of peer-reviewed clinical case reports, you can:
- Bring lectures to life: Use thousands of cases from most major specialties to illustrate complex conditions, diagnostic challenges, and novel treatments.
- Access rich teaching materials: Easily reusable images, graphs, and slides for classroom presentations and problem-based learning sessions.
- Publish your work: Our institutional subscription allows you and your students to submit an unlimited number of case reports at no additional cost. APC fees apply for publishing open access..
Explore this invaluable teaching and publishing journal today.
[Link to your library’s BMJ Case Reports page] Access using the code [add the subscription code]Sincerely,
Subject: Gain academic edge with BMJ Case Reports
Dear students,
As you navigate your demanding program, connecting classroom theory to clinical practice is essential for success. [Institution name] institutional subscription to BMJ Case Reports is a powerful tool designed to give you an academic and professional advantage. Access over 30,000 peer-reviewed clinical case reports offering patient-centered, real-world knowledge to support case-based learning.
Use this resource to:
- Deepen your understanding: Move beyond textbook descriptions. Explore thousands of real-world case reports to see how diseases present in diverse patient populations and prepare for clinical problem-solving.
- Excel in your coursework: Learn from real-world cases to contribute to your work, group projects, or presentations.
- Build a competitive CV for your future: The ultimate academic advantage is getting published. Our library’s subscription allows you to co-author a case report with faculty and submit it for free, making your application for residency, fellowships, or future programs stand out. APC fees apply to make articles open access.
Access BMJ Case Reports today.
[Link to your library’s BMJ Case Reports page] Access using the code [add the subscription code]Sincerely,
Subject: Publish an unlimited number of cases with BMJ Case Reports
Dear researchers,
Accelerate your research impact and build your publication record with the library’s institutional subscription to BMJ Case Reports.
Publishing case reports is a critical way to document novel phenomena or share innovative treatment approaches. Access over 30,000 peer-reviewed clinical case reports offering patient-centered, real-world knowledge to support case-based learning.
[Institution name] subscription provides two key advantages for your research team:- A highly accessed journal: Share your findings with a global audience in a peer-reviewed journal that is indexed in major databases.
- Unlimited publishing and reading opportunities: Our institutional subscription allows you to submit an unlimited number of case reports and reuse content without further permission.. APC charges apply to publish open access..
Whether you’re identifying research gaps or disseminating your findings, BMJ Case Reports would be an essential resource for you.
[Link to your library’s BMJ Case Reports page] Access using the code [add the subscription code]Sincerely,
Dear colleagues,
Whether you are on rounds, in the clinic, or mentoring trainees, BMJ Case Reports provides a powerful resource to support your clinical practice and career development. Access over 30,000 peer-reviewed clinical case reports offering patient-centered, real-world knowledge to support case-based learning.
As part of our institutional subscription, you have full access to:
- Point-of-care decision support: Facing a diagnostic dilemma? Quickly search the collection of case reports to see how others have managed similar challenges and inform patient care.
- Education and training: An invaluable learning tool for residents, fellows, and medical students to explore thousands of real-world scenarios across multiple medical specialties.
- A path to publication: Dealing with a unique case? Turn it into a publication. Our institutional subscription allows you and your team to submit unlimited case reports for free. APC fees apply to make articles open access. Access BMJ Case Reports today from any hospital workstation or via our remote access portal.
Sincerely,
Social ads and copy
The most extensive collection of clinically significant common and rare condition cases globally. Access 30,000+ case reports across different medical specialties. Learn from real cases around aspects of differential diagnosis and decision-making
- Did you know? Our institution now offers @BMJ_Case_Reports! Enhance your curriculum with access to 30,000+ peer-reviewed cases from more than 120 countries. Perfect for supporting medical #casebasedlearning.
- Big news for researchers: Our institutional subscription to @BMJ_Case_Reports is now active! You can now publish unlimited case reports with NO author fees. Save your grant money and share your findings globally. #MedicalResearch #Publishing
- Looking to publish a clinical case report? Our new @BMJ_Case_Reports subscription provides free submission and a full suite of author resources, including templates and editing services, to streamline the process. #GetPublished
- Find clinically important information for your next project. Search 30,000+ peer-reviewed cases in @BMJ_Case_Reports to identify trends, novel findings, and data on rare conditions across most major specialties. #Research #ClinicalData
- Facing a diagnostic challenge on the wards? Our new subscription to @BMJ_Case_Reports gives you instant access to the world’s largest collection of clinical cases. Browse by specialty to support your clinical practice. #FOAMed #MedTwitter #ClinicalPractice
- Residents & Fellows: Turn an interesting case into a publication. Our institutional subscription to @BMJ_Case_Reports lets you submit for FREE. A great way to share your experience and build your CV. Get our submission code here: #ResidentLife #Fellowship #GetPublished
- Sharing and learning through experience. We now offer @BMJ_Case_Reports, providing you with access to over 30,000 real-world cases from 120+ countries to inform patient care and support #casebasedlearning on the go. #Diagnosis #CME #PointOfCare
- Just announced: We now subscribe to @BMJ_Case_Reports! Explore 30,000+ peer-reviewed clinical cases covering most major specialties. It’s the perfect resource to connect your classroom learning to real-world clinical practice. #NursingStudent #MedSchool #FOAMed
- Excel in your studies with patient-centered, real-world knowledge from @BMJ_Case_Reports. Access over 30,000 cases from 120+ countries to support your #casebasedlearning, prepare for rotations, and ace your exams. #MedStudent #PAstudent #StudySmarter
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Branding
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Make the most of your institutional subscription! Please email promo@bmj.com to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.
BMJ Best Practice – Academic
Product description
BMJ Best Practice takes you straight to the latest clinical information, whenever and wherever you need it. This clinical decision support and educational tool covers over 90% of the most commonly occurring diseases, helping medical students, faculty, and researchers access the latest evidence and sharpen their clinical skills for real-world use. Leverage BMJ Best Practice for step-by-step guidance on diagnosis, prognosis, treatment and prevention, updated daily using robust, evidence-based methodology and expert opinions.
- Master core topics: Get clear, evidence-based overviews perfect for studying and exam preparation (USMLE, COMLEX and other board exams).
- Prepare for rounds: Quickly understand a patient’s condition, differential diagnoses, and treatment plan.
- Learn the “why”: Deepen your understanding with links to landmark trials and clinical evidence.
- Develop clinical reasoning: Explore differential diagnosis tables and treatment algorithms to strengthen these core competencies.
Email copy
Subject line 1: Build your clinical foundation. Excel on exams and rotations.
Subject line 2: You have access! Check out [YOUR INSTITUTION]’s new EBM tool.
Master the essentials of patient care with BMJ Best Practice, your new go-to resource for expert clinical guidance, now available through the university library.
Perfect for learners, BMJ Best Practice provides a step-by-step approach that provides guidance on diagnosis, treatment and prevention. Use it to build treatment plans, diagnose cases, and connect classroom learnings to real-world practice.
Key benefits for your studies:
- Master core topics: Get clear, evidence-based overviews perfect for studying and exam preparation (USMLE, COMLEX and other board exams).
- Prepare for rounds: Quickly understand a patient’s condition, differential diagnoses, and treatment plan.
- Learn the “why”: Deepen your understanding with links to landmark trials and clinical evidence.
- Develop clinical reasoning: Explore differential diagnosis tables and treatment algorithms to strengthen these core competencies.
Get Started: Explore BMJ Best Practice now with your university login: https://bpamericas.bmj.com/user-hub/
Subject line 1: Build your students’ clinical foundation. Sharpen their clinical skills.
Subject line 2: You have access! Check out [YOUR INSTITUTION]’s new EBM tool.
Help your students master the essentials of patient care with BMJ Best Practice, your new go-to resource for expert clinical guidance, now available through the university library.
Perfect for the academic environment, BMJ Best Practice provides a step-by-step approach that provides guidance on diagnosis, treatment and prevention. Use it to build treatment plans, diagnose cases, and connect classroom learnings to real-world practice.
Key benefits for your students’ studies:
- Master core topics: Get clear, evidence-based overviews perfect for studying and exam preparation (USMLE, COMLEX and other board exams)
- Prepare for rounds: Quickly understand a patient’s condition, differential diagnoses, and treatment plan
- Learn the “why”: Deepen your understanding with links to landmark trials and clinical evidence
- Develop clinical reasoning: Explore differential diagnosis tables and treatment algorithms to strengthen these core competencies.
Get Started: Explore BMJ Best Practice now with your university login: https://bpamericas.bmj.com/user-hub/
Social ads and copy
- Our library gives you FREE access to @bmjbestpractice. Master core topics with clear, evidence-based overviews perfect for exam prep. Start the semester strong!
➡️ [Link]
#MedStudent #USMLE #Step1 #StudySmarter
- 🩺 Use your free access to @bmjbestpractice to review patient conditions, build a differential diagnosis & nail the treatment plan.
Create your account: ➡️ [LINK]
#MedEd #ClinicalRotations #FOAMed #FutureDoctor
- Don’t just memorise – understand the “why.” 🤔 @bmjbestpractice links clinical guidance to the landmark trials and evidence so you can connect theory to practice.
Get started with your free account: ➡️ [LINK]
#EvidenceBasedMedicine #MedSchool
- Download the BMJ Best Practice app for easy access to an expert opinion, anytime, anywhere: https://apps.apple.com/us/app/bmj-best-practice/id1105379489
- Your all-in-one med school toolkit is here! 🛠️ Get free library access to @bmjbestpractice for exam prep, differential diagnosis tables, treatment algorithms & more.
Sign up free: ➡️ [Link to Library Portal]
#FutureMD #MedicalSchool #MedStudentLife
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Branding
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Make the most of your institutional subscription! Please email promo@bmj.com to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.
BMJ Best Practice – Healthcare
Product description
BMJ Best Practice takes you straight to the latest clinical information, whenever and wherever you need it. This evidence-based, clinical decision support tool provides healthcare professionals with continually updated, reliable information on the diagnosis, treatment, and management of medical conditions. Designed to enhance quality of care and patient outcomes, it provides clinicians with easy access to the most up-to-date medical information and expert advice.
- Boost your clinical confidence: Validate your treatment plans against the latest local and national guidelines, research evidence, and find expert opinions, all in one place.
- Navigate unfamiliar cases: Get up to speed on conditions outside your primary specialty, providing a crucial safety net for off-service coverage or complex consultations.
- Learn & work on the go: Use the award-winning mobile app to find answers anywhere in the hospital, anytime you need them, with or without internet access.
- Fulfill continuing education requirements: Seamlessly earn GME/MOC credits for the clinical questions you research as part of your daily patient care.
Email copy
Subject line 1: Evidence-based answers for every clinician, at every stage of their career.
Subject line 2: You have access! Discover [INSTITUTION NAME’S] new CDS tool
In the fast-paced hospital environment, every clinician needs immediate access to trusted information. Whether you are a resident navigating the demands of training or an experienced specialist managing a case outside your core domain, BMJ Best Practice is your essential clinical resource, now available through our institution.
It is designed to support your workflow by providing actionable answers that enhance patient care and clinical confidence.
Use BMJ Best Practice to:
- Boost your clinical confidence: Validate your treatment plans against the latest local and national guidelines, research evidence, and find expert opinions, all in one place.
- Navigate unfamiliar cases: Get up to speed on conditions outside your primary specialty, providing a crucial safety net for off-service coverage or complex consultations.
- Learn & work on the go: Use the award-winning mobile app to find answers anywhere in the hospital, anytime you need them, with or without internet access.
- Fulfill continuing education requirements: Seamlessly earn GME/MOC credits for the clinical questions you research as part of your daily patient care.
Get Started: Access BMJ Best Practice now with your organisational login, and discover helpful tools on our user page.
Social ads and copy
Navigate clinical decision-making with confidence with BMJ Best Practice. Use this tool to access step-by-step guidance, updated daily, to help diagnose, treat, and prevent disease. Access the latest evidence-based information and expert opinion, and automatically track your CME/CPD activity through our highly-rated app.
- 💡Turn your questions into GME credits with #BMJBestPractice. Download the app today: [LINK]
- Is your current EBM tool accurate? 🧐 Access practice-changing evidence and expert summaries on- or offline with #BMJBestPractice. #MedEd #EvidenceBasedMedicine
- Don’t just read the latest evidence—understand how it changes your practice. BMJ Best Practice synthesises key updates so you can apply them confidently. #FOAMed #ClinicalExcellence
- Stop leaving GME on the table. 🎓 Turn your daily clinical questions into GME/MOC credits with the #BMJBestPractice app: [LINK]
- From #Dermatology to #Pediatrics, find the latest evidence-based guidance for YOUR specialty. What topic are you looking up today? 🤔 #BMJBestPractice
- No signal? No problem. Your trusted clinical toolkit is still available. The BMJ Best Practice app gives you offline access when you need it most. 📲 #MedTech #PointOfCare
- We’re excited to invest in your success with a new subscription to @BMJBestPractice! 🩺 This powerful tool puts evidence-based answers at your fingertips. Get started now. #ClinicalExcellence #ProfessionalDevelopment
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Branding
BMJ Group blue
Hex #15375e
R 212 G 78 B 37
BMJ Case Reports blue
Hex #2a6ebb
R 42 G 110 B 187
Make the most of your institutional subscription! Please email promo@bmj.com to request additional materials or submit a request to have promotions specifically for your institution. See our brand guidelines for additional information.







