BMJ and Overton launch first research impact tool focused on health and social care

BMJ and Overton collaborate to advance the real-world impact of health and medical research

January 2023, London, UK – Today, leading healthcare knowledge provider BMJ, announces the launch of a new research impact tool, BMJ Impact Analytics, developed in collaboration with pioneering start-up Overton. BMJ Impact Analytics is the only impact tool focused on health and social care. 

BMJ Impact Analytics will help funders, academic institutions, and corporate organisations discover where their research has been cited in clinical guidance and health policies worldwide. It uniquely shows direct links to patient outcomes (decision support tools) and provides citations in context. 

BMJ Impact Analytics combines Overton’s data knowledge with BMJ’s health expertise in one powerful tool that covers the breadth of the best available medical sources. It contains up to 50% more data on health related outputs than similar products, to help users:

  • identify the real-world impact of their medical research
  • make funding decisions confidently
  • gain insights into how their research has influenced medical practice
  • target their research funding to influence health outcomes

Dr Allison Lang, Publishing Director at BMJ said: “Medical and health research impact is about improving the lives of patients and the public. It matters deeply to funders, institutions and researchers but is time consuming and difficult to track. We can confidently say that we have the right tools to help show the real-world impact of medical and health research.” 

Euan Adie, Founder and Director of Overton, added: ”BMJ Impact Analytics was developed in partnership with medical departments and funders, combining the data they need with an interface that makes it easy to find and use. We’re delighted to be collaborating with BMJ and taking this important next step towards supporting a healthy, responsible impact culture in research.” 

Funders, institutions and organisations who would like to learn more should contact Michelle Phillips, Open Research Product Manager, at or  

BMJ Impact Analytics:

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About BMJ

As a global healthcare knowledge provider, BMJ publishes one of the world’s top four most cited general medical journals, The BMJ, and over 65 specialty journals. The organisation also offers digital professional development courses and clinical decision support tools to help health professionals improve the quality of healthcare delivery. Explore more about BMJ:

About Overton

Founded in 2019, Overton is a forward-looking technology start-up with a mission to support evidence-based decision-making worldwide. The company has built a pioneering platform that allows users to discover more than 6 million policy documents and their links to each other, academic papers, relevant people, and topics. 

The Overton team works with leading global universities, IGOs, NGOs, research funders, publishers and think tanks. In doing so, they can understand their role in the policymaking landscape – tracking the evolution of ideas from academic and think tank research, through knowledge brokers and other intermediaries, to government reports and legislation. Find out more at: