Content integrity at BMJ Group2025-11-03T11:55:37+00:00

Content integrity

Upholding trust, ethics, and research excellence in publishing

Our people

Helen MacDonald

Dr Helen Macdonald

BA MBBS MSc nMRCGP

Publications ethics and content integrity editor

At BMJ Group since 2008, Helen has led on ethics, research and education, shaping initiatives such as BMJ Rapid Recommendations, Better evidence and Too much medicine. A qualified GP, she brings clinical insight and academic rigour to uphold integrity and clarity across the Group, supporting ethical decision making and strong research practice.

Helen Beynon

Helen Beynon

MA Oxon

Research integrity manager and COPE adviser

Responsible for ethical and legal issues across editorial and production, Helen resolves cases in line with policy and advances publishing standards globally. She represents BMJ Group in industry forums and discussions, supporting integrity initiatives across publishing. Previously at Cambridge University Press & Assessment, she began her career at SAGE and holds an MA in Medieval and Modern Languages from the University of Oxford.

Hear it from us

Our approach to content integrity

Why does integrity matter so much? Because every clinical decision depends on trustworthy evidence. In this video, we explain how we prevent bias, protect the scholarly record, and act when concerns arise.

From robust policies to transparent corrections and retractions, we show what integrity looks like in practice, and why it underpins better care.

How we handle the most difficult challenges

Some integrity issues are straightforward. Others aren’t. Here, we walk through how we handle tough cases, questionable images, duplicate submissions, undisclosed relationships, and legal concerns.

You’ll see how we assess evidence, consult experts, communicate with authors, and document decisions, always aligning with COPE guidance and our policies.

BMJ ethics committee

Launched in 2000, BMJ’s Ethics Committee provides expert advice on ethical issues in editorial decision making. Its members bring deep expertise spanning medicine, research, law, bioethics, journalism, and medical editing, ensuring a broad perspective on the toughest ethical questions.

The committee assists the BMJ Group content integrity team with reviewing and developing editorial policies on the most pressing integrity issues and advises editors on complex ethical questions that arise during routine editorial work and research integrity investigations. These include author disputes and consent issues to suspected research misconduct.

Ethics committee in practice

Since its launch in 2000, BMJ Group’s Ethics Committee has guided editors through some of the most difficult dilemmas in medical publishing. Its remit covers patient confidentiality, our journals’ wider duty of care, and suspected research misconduct.

Examples include:

  • Patient confidentiality: revising our guidelines to clarify when it may be appropriate to publish information without patient consent (eg. historical cases such as an Egyptian mummy).
  • Duty of care: advising editors to raise concerns with medical authorities when a submitted paper implied unsafe clinical practice, ensuring patient safety was prioritised.
  • Whistleblowing: handling a report from junior doctors about cheating in final exams, balancing the need to inform the medical school while protecting the authors’ identities.
  • Research misconduct: deliberating on long running cases of suspected malpractice that involved international authorities and legal threats, and recommending early warnings to other journals to prevent potentially fraudulent research from spreading.

Lessons from the Wakefield case

The importance of strong editorial safeguards was underlined by the Andrew Wakefield MMR vaccine case. Initially published in The Lancet in 1998, the paper falsely claimed a link between the MMR vaccine and autism. Years later, The BMJ exposed the research as fraudulent through a landmark investigation by journalist Brian Deer. His reporting revealed serious data misrepresentation and undisclosed conflicts of interest, leading to the paper’s retraction and Wakefield being struck off the medical register.

This case is a powerful reminder of the consequences of weak integrity systems. It helped develop our current ethics and content integrity structures, including the Ethics Committee, to ensure potential misconduct is identified, investigated, and addressed with rigour and transparency.

Working with global integrity partners

COPE: Committee on Publication Ethics

As a long standing COPE member, BMJ Group aligns its editorial policies with COPE’s core practices and guidelines

International Committee of Medical Journal Editors (ICMJE)

With committee representation, we help set global standards for authorship, clinical trial registration, and conflict of interest disclosure

WAME (World Association of Medical Editors)

BMJ journal editors participate in discussions and policy development around editorial independence and research integrity

Crossref and Crossmark

Our editors use these to ensure citation linking, corrections, and retractions are traceable and transparent

CLOCKSS/LOCKSS

Membership helps us to preserve the integrity of the scholarly record

STM Integrity Hub

We collaborate to address issues such as paper mills, image manipulation, and AI misuse in manuscripts

“As a COPE advisor and core member of its working groups, I help develop guidance that strengthens research integrity and promotes global consistency in publishing ethics.”

Helen Beynon
Research Integrity Manager, BMJ Group

Our work and impact

Content integrity: an embedded approach

The BMJ Group Content Integrity team supports journal editors, production, systems, legal, and technical teams through training and specialised advice, ensuring consistent, high quality research publication. Integrity is a collective responsibility, with publicly accessible policies and author guidance available on the BMJ Author Hub.

Investigations into potential issues are thorough, involving pre- and post-publication scrutiny, collaboration with editors, and input from technical experts, ensuring careful and timely corrections or retractions when necessary. The BMJ’s mandatory data and code sharing policy: making improvements in research integrity and quality

Integrity goes beyond research integrity

Integrity at BMJ Group runs through everything we do. It is not limited to research but is embedded across all teams and processes.

Sharing clinical data: BMJ Group mandatory data and code sharing policy

Clinical study data includes all information collected during a study and analysed using computer code to generate results. Open access to this data and code helps others verify findings, build on existing work, and make clinical decisions based on complete evidence.

Since 2013, The BMJ has required authors of drug and device trials to share relevant trial data on request. In 2015, this was extended to all clinical trials. But compliance remained low.

From May 2024, BMJ introduced a formal policy requiring authors of all submitted trials to post relevant data in a public, enduring repository before publication. This strengthens research credibility, supports independent review, and improves patient care.

Sharing data

All BMJ journals require a Data Availability Statement for any submitted research articles. The requirements for data sharing are dependent on the policy the journal adopts.

Using artificial intelligence

Whilst we will consider content where AI technologies are used, our approach is one of transparency. Where AI technology has been used, this should be clearly described.

Open data is very important to us, and we anticipate that the impact of the open data and code sharing policy will be threefold:

Enhanced transparency and reproducibility

The policy requiring the sharing of data and code ensures that other researchers can verify and replicate study results. This transparency helps identify errors, validate findings, and build on previous work, thereby strengthening the reliability of scientific research.

Increased collaboration and innovation

Open access to data and code facilitates greater collaboration among researchers across different institutions and disciplines. This openness can lead to innovative approaches, discoveries, and the rapid advancement of knowledge, as researchers can easily build on each other’s work.

Improved trust and accountability

The policy promotes accountability by making researchers’ methodologies and data publicly accessible. This openness helps to deter misconduct, such as data fabrication or selective reporting, and increases public trust in scientific research by demonstrating a commitment to rigorous and ethical practices.
BMJ Collection on women’s health innovatio

Ensuring quality in topic collections

The content integrity team works closely with BMJ Group’s content development team to conduct additional checks that ensure the highest quality of topic collections. These checks help prevent low quality work from entering our journals and uphold our rigorous publishing standards. The topic collection handling process includes enhanced editorial oversight and use of advanced screening tools to identify papers that require enhanced scrutiny.

A collection of different drugs in tablet form

Correcting the record to enhance patient care

Retractions play a vital role in maintaining the integrity of academic publishing and ensuring research credibility. While they are often viewed negatively due to concerns about reputational damage and career impact, BMJ sees them as crucial to scientific progress, reinforcing trust, refining evidence, and improving patient care.

A recent example is The BMJ’s retraction of an article and subsequent publication of a new, revised article on unexpected weight loss as a potential cancer warning sign. After identifying a methodological error, Dr Brian Nicholson and his team at the University of Oxford worked closely with the journal to retract and publish the new version of the study. This collaboration ensured the research findings were accurately represented, reinforcing trust in the evidence used to guide clinical decision making.

“We found the journal very responsive to our approach for advice about what we should do next.”

Brian D Nicholson
Academic clinical lecturer, associate professor, and general practitioner, Oxford University, UK

Cost increasingly important motive for quitting smoking for 1 in 4 adults in England

Enhanced tobacco policy: making a stand

In recognition of the harmful impact of the tobacco industry, a subset of BMJ Journals has excluded tobacco sponsored research from their publications for over a decade. In 2024, the content integrity team extended this policy to cover all BMJ journals and all content types, and to exclude authors with personal financial interests in tobacco companies, tobacco related subsidiary companies or organisations. These measures strengthen our journals’ editorial integrity by supporting research independence from commercial interests and the publication of independent, trusted research that contributes to a healthier world.

Helen MacDonald

“Creating a stronger firewall between the tobacco industry and BMJ content will provide space for editors to curate and publish content that is more independent and trusted, and contributes to a healthier world.”

Dr Helen Macdonald
Publication ethics and content integrity editor

Editor roles and responsibilities

BMJ Journals are published with full editorial independence, in line with guidance from the World Association of Medical Editors, COPE, International Committee of Medical Journal Editors, and EQUATOR. Editors are supported to make decisions free from commercial influence and are encouraged to publish evidence based, sometimes controversial views.

Editorial freedom

Editors hold full authority over editorial content and publication timing without interference from BMJ Group as publisher.

Peer review and timeliness

Editors ensure fair, independent, and timely peer review, appropriately handling conflicts of interest.

Competing interests

Editors disclose and manage potential conflicts to ensure editorial decisions are transparent and unbiased. All authors must download and complete a copy of the ICMJE COI disclosure form and send a copy to the corresponding author. See more about competing interests >>

Confidentiality

Editors and staff safeguard manuscripts as confidential communications, protecting authors and reviewers throughout peer review. Editors may confidentially share manuscripts within our dedicated article transfer service to check if they are better suited to another BMJ journal, helping save authors time.

Upholding trust, every step of the way

Integrity underpins everything we publish. Through rigorous editorial standards, transparent policies, and active collaboration across the global publishing community, BMJ Group strengthens trust in medical research.

Our content integrity team ensures every article meets the highest ethical and scientific standards, so clinicians, researchers, and policymakers can act on our content with confidence.

BMJ Group sets the benchmark for publishing integrity, shaping best practice across the industry and supporting the research community to publish responsibly.

Content integrity at BMJ Group infographic
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